diff --git a/examples/hello-world.rs b/examples/hello-world.rs
index cd8bb18..25f0fa4 100644
--- a/examples/hello-world.rs
+++ b/examples/hello-world.rs
@@ -3,7 +3,8 @@ use glyphon::{Color, HasColor, Resolution, TextAtlas, TextRenderer};
 use wgpu::{
     Backends, CommandEncoderDescriptor, CompositeAlphaMode, DeviceDescriptor, Features, Instance,
     Limits, LoadOp, Operations, PresentMode, RenderPassColorAttachment, RenderPassDescriptor,
-    RequestAdapterOptions, SurfaceConfiguration, TextureUsages, TextureViewDescriptor,
+    RequestAdapterOptions, SurfaceConfiguration, TextureFormat, TextureUsages,
+    TextureViewDescriptor,
 };
 use winit::{
     event::{Event, WindowEvent},
@@ -53,7 +54,8 @@ async fn run() {
     let window = Window::new(&event_loop).unwrap();
     let surface = unsafe { instance.create_surface(&window) };
     let size = window.inner_size();
-    let swapchain_format = surface.get_supported_formats(&adapter)[0];
+    // TODO: handle srgb
+    let swapchain_format = TextureFormat::Bgra8Unorm;
     let mut config = SurfaceConfiguration {
         usage: TextureUsages::RENDER_ATTACHMENT,
         format: swapchain_format,
diff --git a/src/shader.wgsl b/src/shader.wgsl
index 88a1320..51bb6e6 100644
--- a/src/shader.wgsl
+++ b/src/shader.wgsl
@@ -77,5 +77,5 @@ fn vs_main(in_vert: VertexInput) -> VertexOutput {
 
 @fragment
 fn fs_main(in_frag: VertexOutput) -> @location(0) vec4<f32> {
-    return in_frag.color * textureSample(atlas_texture, atlas_sampler, in_frag.uv).x;
+    return in_frag.color * textureSample(atlas_texture, atlas_sampler, in_frag.uv);
 }
diff --git a/src/text_atlas.rs b/src/text_atlas.rs
index b7acca0..6e233dc 100644
--- a/src/text_atlas.rs
+++ b/src/text_atlas.rs
@@ -13,6 +13,8 @@ use wgpu::{
 
 use crate::{GlyphDetails, GlyphToRender, Params, RecentlyUsedMap, Resolution};
 
+pub(crate) const NUM_ATLAS_CHANNELS: usize = 4usize;
+
 /// An atlas containing a cache of rasterized glyphs that can be rendered.
 pub struct TextAtlas {
     pub(crate) texture_pending: Vec<u8>,
@@ -35,8 +37,9 @@ impl TextAtlas {
         let height = max_texture_dimension_2d;
 
         let packer = BucketedAtlasAllocator::new(size2(width as i32, height as i32));
+
         // Create a texture to use for our atlas
-        let texture_pending = vec![0; (width * height) as usize];
+        let texture_pending = vec![0; (width * height) as usize * NUM_ATLAS_CHANNELS];
         let texture = device.create_texture(&TextureDescriptor {
             label: Some("glyphon atlas"),
             size: Extent3d {
@@ -47,7 +50,7 @@ impl TextAtlas {
             mip_level_count: 1,
             sample_count: 1,
             dimension: TextureDimension::D2,
-            format: TextureFormat::R8Unorm,
+            format: TextureFormat::Rgba8Unorm,
             usage: TextureUsages::TEXTURE_BINDING | TextureUsages::COPY_DST,
         });
         let texture_view = texture.create_view(&TextureViewDescriptor::default());
diff --git a/src/text_render.rs b/src/text_render.rs
index a0fe7f4..ada8d5d 100644
--- a/src/text_render.rs
+++ b/src/text_render.rs
@@ -1,4 +1,4 @@
-use cosmic_text::{CacheKey, SwashCache, TextBuffer};
+use cosmic_text::{CacheKey, SwashCache, SwashContent, TextBuffer};
 use etagere::{size2, Allocation};
 
 use std::{collections::HashSet, iter, mem::size_of, num::NonZeroU32, slice};
@@ -8,8 +8,8 @@ use wgpu::{
 };
 
 use crate::{
-    GlyphDetails, GlyphToRender, GpuCache, Params, PrepareError, RenderError, Resolution,
-    TextAtlas, TextOverflow,
+    text_atlas::NUM_ATLAS_CHANNELS, GlyphDetails, GlyphToRender, GpuCache, Params, PrepareError,
+    RenderError, Resolution, TextAtlas, TextOverflow,
 };
 
 /// A text renderer that uses cached glyphs to render text into an existing render pass.
@@ -110,7 +110,23 @@ impl TextRenderer {
                         .swash_cache
                         .get_image_uncached(&buffer.font_matches, glyph.cache_key)
                         .unwrap();
-                    let bitmap = image.data.as_slice();
+                    let mut bitmap = image.data;
+
+                    match image.content {
+                        SwashContent::Color => {}
+                        SwashContent::Mask => {
+                            // Technically only one channel is needed, but store the mask in every
+                            // for now.
+                            bitmap = bitmap
+                                .iter()
+                                .flat_map(|color| iter::repeat(*color).take(NUM_ATLAS_CHANNELS))
+                                .collect();
+                        }
+                        SwashContent::SubpixelMask => {
+                            // Not implemented yet, but don't panic if this happens.
+                        }
+                    }
+
                     let width = image.placement.width as usize;
                     let height = image.placement.height as usize;
 
@@ -129,8 +145,10 @@ impl TextRenderer {
                             let y_offset = atlas_min.y as usize;
                             let x_offset =
                                 (y_offset + row) * atlas.width as usize + atlas_min.x as usize;
-                            let bitmap_row = &bitmap[row * width..(row + 1) * width];
-                            atlas.texture_pending[x_offset..x_offset + width]
+                            let bitmap_row = &bitmap[row * width * NUM_ATLAS_CHANNELS
+                                ..(row + 1) * width * NUM_ATLAS_CHANNELS];
+                            atlas.texture_pending[x_offset * NUM_ATLAS_CHANNELS
+                                ..(x_offset + width) * NUM_ATLAS_CHANNELS]
                                 .copy_from_slice(bitmap_row);
                         }
 
@@ -194,7 +212,7 @@ impl TextRenderer {
                 &atlas.texture_pending[ub.y_min * atlas.width as usize + ub.x_min..],
                 ImageDataLayout {
                     offset: 0,
-                    bytes_per_row: NonZeroU32::new(atlas.width),
+                    bytes_per_row: NonZeroU32::new(atlas.width * NUM_ATLAS_CHANNELS as u32),
                     rows_per_image: NonZeroU32::new(atlas.height),
                 },
                 Extent3d {
@@ -284,7 +302,8 @@ impl TextRenderer {
                             pos: [x as i32, y as i32],
                             dim: [width as u16, height as u16],
                             uv: [atlas_x, atlas_y],
-                            color: [255, 0, 255, 255],
+                            // TODO
+                            color: [255, 255, 255, 255],
                         })
                         .take(4),
                     );